Florencia Franceschetti is a marketer and journalist living in Miami.

Florencia Franceschetti is an Argentine journalist and marketer based in Miami. She started Raygun Agency in 2016 in order to help creative businesses improve their branding, exposure and revenue. Raygun has worked with fashion houses, art galleries, artists, record labels, festivals, restaurants and other businesses. Clients include Diesel, Red Bull Music, FK Irons, NIU Technologies, among others.

As a journalist, Florencia has worked as a contributor to several music publications, including Miami New Times and Bandcamp Daily, and is the founder of Too Much Love Magazine. Working under the name Flor Frances, she’s conducted interviews with dozens of artists including Yoko Ono, Debbie Harry (Blondie), Peter Hook (Joy Division/New Order) and Lol Tolhurst (The Cure), among many others.